Our finalists are performing on stage in Times Square on September 9, 2023 from 3-4 PM for the chance to win $10,000 at the Prudential Curtain Up Broadway Festival.
This contest has ended.
We're teaming up with Brittney Johnson to give you the opportunity to be a singing sensation in the heart of Times Square. Because when you have a voice, we think you should say “Now What?” and sing on an even bigger stage.
Pick the song above that best fits your voice Hear all the songs here
Make an audition video of 3 minutes or less that will knock our socks off.In your video, also include your answers to the three questions on the entry form.
Submit your video here Click the button below, fill out the online entry form, and upload your audition videoAudition videos accepted from June 26 - July 31, 2023
Finalists will be notified by email and certified mail the week of August 7, 2023
How the contest works
After a nationwide audition process, we'll fly four winners and their guest to New York City for a performance at the Curtain Up Broadway Festival presented by Prudential. Before coming to New York, they’ll enjoy a virtual Q&A with Brittney Johnson. Then, after arriving in the Big Apple, they’ll get one-to-one guidance from her at a Manhattan rehearsal studio.
Brittney and a panel of Broadway luminaries will evaluate the Curtain Up Broadway Festival performances and select one Grand Prize Winner.
Win us over with a song
The Grand Prize Winner will receive $10,000, while the other winners will also get cash prizes. To help with their financial decision making, all four will be eligible to receive an initial consultation with one of our financial advisors.
The winners will also enjoy a night on the town with dinner, a Broadway show, and a meet-and-greet with cast members. Airfare, ground transportation, meals, and hotel are all included.
For the initial consultation: The complimentary consultation provides an overview of your financial life with proposed solutions for you to consider. You will not receive a written plan or investment recommendations, as part of the complimentary consultation. Prudential generally charges a fee for a written financial plan but not for the complimentary consultation.
For taxes: All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
SEC Guidelines: Brittney Johnson is a paid-promoter and client of Prudential. For more information about her partnership with Prudential go to Prudential.com/NowWhat.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States and D.C. who are 18 years of age or older at time of entry. Void where prohibited. Entry Period begins on June 26, 2023 at 12:00:00 a.m. ET and ends on July 31, 2023 at 11:59:59 p.m. ET. Subject to complete Official Rules. Total ARV of all prizes available to be won: $29,400 For Official Rules, including prize details and obligations of the winners related thereto, click here. Sponsors: Playbill Inc., 729 Seventh Ave, 4th Floor, New York, NY 10019 and Prudential Insurance Company of America, 751 Broad Street, Newark, NJ 07102.